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Earlier this week, ASAP Rent was featured on Auto Rental News for the global launch of their Award-winning Cloud Based Software dedicated to the vehicle rental industry.

ASAP Rez Mobile

ASAP Rez Mobile powers car rental mobile web sites and car rental apps to increase conversion and promote customer loyalty on multiple digital channels as iPhone and Tablets.

Multiple digital channel are evolving

Car rental customers are increasingly searching for vehicles using smart phones. They are also exposed to new on-demand digital channels in travel, leisure and car rental retail environments.  

ASAP Rent Cloud Based Software is moving beyond digital signage to provide an interactive booking solution that connects Web reservation system to the rental management application.

The American Car Rental Association (ACRA) welcomes the Hertz Corp. as its newest member among the car rental companies.

The American Car Rental Association (ACRA) is currently accepting new members and renewing memberships for 2012. ACRA was formed to represent the entire car rental industry in legislative forums, public policy concerns, travel issues and tax initiatives. With Hertz’s membership, ACRA has the support of all the major car rental companies.

Sharon Faulkner, executive director of ACRA, said that the organization is pleased Hertz has become a member. “Their inclusion will strengthen our position as being recognized as a strategic industry organization,” she said. “The industry is facing difficult legislative issues that need a unified front carrying a consistent message when meeting with legislators and their staff. This year ACRA will be as strong as the industry needs it to be.”

Hertz is the world’s largest general use car rental brand, operating from approximately 8,500 locations in 146 countries worldwide. Hertz is the No. 1 airport car rental brand in the U.S. and at 83 major airports in Europe, operates both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand with licensee locations in Africa and the Middle East.

Tag OKC Inc., a franchise of Dollar Thrifty that covers the Oklahoma City area, has also recently joined ACRA. Wendell Steward Jr. is president of the company.

Majesty Rent A Car, located in Pompano Beach, Fla. joined in January; it is a new rental car company servicing Florida only.

China: Car Rental Ads ‘Bombarding’ Residents
January 6, 2012

With some rates as low as 49 yuan (or $7.70) per day the auto rental industry is targeting Chinese residents and urging them to rent a car, according to China Daily. One advertisement reads, “Drive home instead of being packed in a train.”

Transit and business analysts of China say that this year car rental will become a new method of transportation, which is currently dominated by domestic air and rail travel. According to the China Taxicab and Livery Association, the auto rental industry — which had its start in China in the 90s — has grown annually by almost 20% over the last three years.

Investors have been flooding the industry with new ventures, including from Goldman Sachs and Mitsubishi Corp. The market share held by the top companies in China stands in stark contrast to the U.S.: The top companies in China hold about 11% of the car rental industry’s market share, which is the complete opposite in the U.S. (Click here for our 2011 U.S. car rental market statistics.)

For the full article from China Daily, click on the URL:
http://www.chinadaily.com.cn/usa/weekly/2011-12/30/content_14354285.htm

ASAP Rent Software announces Europe and Australian distribution agreement as leading-edge software provider for the global vehicle rental market.

The "Best Business Solution Provider" Award is given to a ASAP Rent as Finalist that created The Most Innovative Solution and problem solving for rental organizations at the CDN Channel Elite Awards 2010 Edition.